Snapchat Unveils New AR and ML Tools for Businesses 

Snapchat has unveiled new augmented reality (AR) and machine learning (ML) tools aimed at enhancing the platform's appeal for businesses.

These tools include AR Try-On for Lenses, which allows users to virtually try on products like sunglasses or makeup before making a purchase.

Another feature, called Screenshop, enables users to take a photo of an outfit and receive shopping recommendations based on the image.

Additionally, Snapchat is introducing new ML capabilities, such as Dynamic Lenses, which can automatically adjust to fit the user's face or environment.

These tools are designed to help businesses create more engaging and interactive experiences on the platform.

Tapping into Snapchat's young and highly engaged user base.